From the scent, to the label design. Every detail intentionally created to reflect both your identity and Unfolds signature touch. Scent memory (olfactory), refers to the phenomenon where smells trigger memories and emotional responses. These memories can be deeply ingrained and often evoke vivid recollections and feelings associated with the original experience. Olfactory is a powerful tool that influences human behavior and perception, making it an essential aspect for businesses and brands looking to create memorable experiences through signature scent.